Cross-selling and upselling drives up sales and boost revenue. Cross-selling is persuading customers to buy complementary products in addition to their original purchase, while upselling is persuading customers to buy an upgraded version of the product they intended to buy.
There are specific options for adding cross-selling and upselling within the standard WooCommerce store.
However, dedicated cross-selling and upselling plugins offer more advanced features which gives you more control over how the products appear, leading to higher conversion rates.
Some of the best cross-selling and upselling plugins for WooCommerce are:
- Smart Offers by Store Apps
- Beeketing
- YITH WooCommerce Frequently Bought Together
Here we’ll look at each of them in a little more detail so you can decide what the best one for you is!
Smart Offers by Store Apps
Smart Offers advertises with the tagline “Grow your sales on autopilot.” It allows you to boost sales in the checkout funnel with dynamic offers like upsells and cross-sells.
The plugin offers so much more. For example, it allows downselling (showing lower versions of a product) so that you can get some revenue instead of nothing. The plugin also allows BOGO (Buy One Get One), One-time offers, order bumps, etc.
Features:
- You can set up discount offers quickly
- Has powerful targeting rules that gives you complete control of who will see your offers as well as where and when they will see it.
- Has smart marketing automation that allows you create high-converting funnels that automatically show based on user actions (e.g., you can set to show an upsell if an offer is accepted or a downsell if an offer is rejected).
- Has one-click “Buy Now” feature which allows users to skip cart or checkout and order their order quickly.
- You can track conversion metrics, allowing you to tweak and optimize your offers.
The Smart Offers plugin is available for $99/ year.
Beeketing
Beeketing advertises with the tagline “convert more visitors into revenue for e-commerce businesses.”
With Beeketing, you can boost sales by upselling and cross-selling in one app. It also supports coupon pop-ups, countdown carts, personalized recommendations, personalized follow-up emails, and more.
Features
- Targeted upsell. Uses AI (artificial intelligence) to automatically recommend most appropriate products based on customer’s shopping behaviour.
- Product bundling. You can add products that go well together into a bundle for your customers. When they view any product in the bundle, a popup appears that suggest the whole pack.
- Smart upselling and cross-selling. You don’t need to worry about what products to upsell or cross-sell. Beeketing machine learning can take care of it for you.
- Last minute-upsell feature. When a customer clicks “Check-out” in the cart page, one last upsell offer will show up.
Beeketing costs between $8 and $49 per month, depending on the package.
YITH WooCommerce Frequently Bought Together
As the name suggest, YITH WooCommerce Frequently Bought Together is a cross-selling plugin.
It is designed to let you show items in the most direct way ever. You can use it to boost sales by showing a section to suggest items usually bought together with the product the prospective customer watches.
Features
- Automatic or custom targeted upselling and cross-selling. You can choose to automatically promote the upsells or cross-sells or to pick some custom products.
- Keep your customer interest high with new recommendations every time. You can select as many as 10 product recommendations and decide to show just some of them randomly. So, even when customers watch the same product, they may get different upsell and cross-sell recommendations.
- Excellent customization. You can set the size of the recommended product image as well as all the texts displayed to users in the section.
- Choose position of your “Frequently bought together” display. You can choose to have the box below the product summary, at the bottom of the page, etc. You may also opt for the built-in best-position placement.
- You can set discounts to encourage users to buy the recommended products.
The YITH WooCommerce Frequently Bought Together plugin is available at €69.99 per year.
Final Thoughts
All in all, these three cross-selling and upselling plugins are great options to increase your WooCommerce store’s sales. They’re easy to use and come with a variety of features that can help you boost your product sales.